Research indicates that alcohol advertising affects teenagers’ attitudes how?

Research indicates that alcohol advertising has a significant impact on teenagers’ attitudes towards alcohol consumption, primarily leading to positive expectations about its use. This occurs because advertising often portrays alcohol as glamorous, social, and associated with fun experiences, which can create an allure for young people. As a result, teenagers may develop a perception that drinking is a normative behavior that enhances social status, enjoyment, and acceptance among peers.

This expectation can influence their decisions and behaviors related to alcohol consumption as they may be more inclined to experiment with drinking when exposed to ads that frame alcohol in a favorable light. The way alcohol is glamorized in advertisements can lead to the belief that it contributes positively to social situations, ultimately shaping teenagers' attitudes toward alcohol use in a way that encourages consumption rather than discouraging it or fostering indifference.

In contrast, options that suggest indifference, negative expectations, or decreased likelihood of drinking do not align with the research findings, as they mischaracterize the influence that positive messaging in alcohol advertising has on this demographic. Instead, the data consistently supports the idea that such advertising predominantly promotes a favorable view of alcohol consumption among teenagers.